About JJ

JJ Virgin

JJ Virgin owned a beautiful high-end gym in Palm Springs and catered to the Hollywood elite who needed to prepare for starring roles and world tours. She was the nutrition and fitness expert on Dr. Phil and other major TV shows (ranging from Freaky Eaters to The Doctors), and print media authorities relied on her expertise. She had all the success a certified nutritionist and trainer could want. But when she made an important discovery – almost by accident – she left all that behind to stop the needless suffering and weight gain caused by undiagnosed food intolerances.

Nutrition and fitness theory has always relied on the calories-in-calories-out model that declares your weight is simply a function of how much you eat and exercise. However, JJ saw firsthand that this was definitely not the case. Even when she sequestered challenging weight loss cases at a retreat where she controlled what they ate and how much they worked out, there were people who still GAINED weight. So she got curious – very curious.

Since JJ supported the foremost doctors and NDs with their most challenging patients, she had access to the best nutraceuticals and tests. Combining data from the doctors she worked with and clients who trusted her to find a solution to their non-stop weight struggles, JJ found that there were 7 foods that cause the body to react by protecting itself with extra fat, inflammation, skin issues, and more. She narrowed the offending foods down to the 7 most common and used that as the starting point for what evolved into her NY Times bestselling books The Virgin Diet and The Virgin Diet Cookbook.

The 7 High Food Intolerance Foods (she dubbed them the 7 HiFI foods) were removed from the diets of hundreds of willing clients for 21 days, long enough for antibody production to slow or stop. Then, one at a time for one week each, the 7 foods were reintroduced. The results were astonishing! The simple removal of these foods reduced weight significantly, plus eliminated joint pain, headaches, and skin issues, leaving both JJ and her test subjects happily shocked. The reintroduction process caused the symptoms to return, widely more apparent since antibodies were no longer present. This inspired a full-scale test of the Virgin Diet protocol and, later, the launch of the books.

You might be wondering what all this has to do with the products you’re looking at here on the JJ Virgin Store? To answer that question, you need to know that the 7 HiFI foods JJ discovered were corn, gluten, eggs, dairy, soy, peanuts, and sugar or artificial sweeteners.

(You can learn more about the 7 HiFI foods in the free PDF download HERE.)

As it turns out, most shakes, bars, and supplements include one or more of these foods under sneaky names that you’d have to be a food detective to recognize. JJ had a rapidly growing family of people relying on her to guide them away from these 7 Hi FI foods, and that meant they needed safe protein shakes at the very least. One majorly successful part of the Virgin Diet is starting your day with a power-packed protein shake, but… JJ could not find ONE brand on the market that met her stringent requirements and tasted anywhere near delicious.

She went back to her roots, to the same community of high-end nutraceutical creators, doctors,  and NDs that she had first shared her discoveries with. She banded together a network of caring professionals to source the best ingredients and formulate a tasty line of nutritious shakes and bars, as well as exceptionally high-quality supplements that are free from the 7 foods. She also built and educated the team that supports you when you shop here on this store.

It has been a long and amazing journey in order for JJ Virgin and this entire team to touch so many lives. So what’s your health goal? How can we help you? Email us at info@jjvirgin.com